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The Announcement: Len Necefer - Pragmatism Beats Purity
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The Announcement: Len Necefer - Pragmatism Beats Purity

How to create meaningful impact in an imperfect system, with the founder of Natives Outdoors and Honnold Foundation board member.

In this latest follow-up episode to The Announcement, I’m joined by activist, entrepreneur, engineer, and policy researcher

to discuss the tension between ideological purity and pragmatic action when it comes to genuine environmental and social change.

Len, a proud member of the Navajo Nation, works at the intersection of Indigenous peoples, natural resource, and environmental policy.

He is the founder of Natives Outdoors, a board member at the Honnold Foundation, and somebody whose work has become essential when it comes to the current debate around how to create meaningful impact in an imperfect system.

This, of course, was a key theme of my Announcement series proper. And it is the territory Len provocatively and articulately explores through his work and writings, in which he respectfully yet firmly challenges the comfortable assumptions around ‘purpose’ that tend to dominate the discourse in outdoor and adventure spaces.


All At Once by Dr. Len
Environmentalism Is Out of Ideas
The email arrived one afternoon as I sat at my home-office desk, the news cycle already humming with fresh dismantlings. The second Trump administration had entered a kind of bureaucratic frenzy: gutting methane-emission rules for oil and gas producers, shrinking national monuments, weakening the Endangered Species Act, rolling back the Obama-era vehicl…
Read more

As you’ll be aware if you’ve read Len’s brilliant Substack (above) or follow him on social media, he is not interested in letting individuals, brands, or organisations mark their own homework.

Instead, he is interested in asking the only questions that truly matter: Will this have an impact? Is your work upsetting the right people? Is it calculated to drive forward the change you claim to seek?

The more I explore these avenues, the more I think these are really the only honest questions worth asking, which is why I admire Len’s work and his willingness to ask these questions so outspokenly and articulately.


In this challenging conversation, you’ll gain insights into:

  • Why accountability matters more than stated intentions when it comes to purpose-driven business

  • How Indigenous perspectives fundamentally shift conversations around environmental policy and outdoor access

  • What it means to take genuinely bold approaches, rather than performative stands

  • Why challenging industry orthodoxy is essential to meaningful progress

This was the type of challenging and progressive conversation that Len specialises in— full of provocations, unimpeachable logic, and the moral integrity we sorely need at this time.

It’s a good one. Let me know what you think.


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