250 episodes of Looking Sideways! And to mark the occasion, I invited the great Jeremy Jones back for this second visit, six years after we recorded our first conversation for the podcast.
Much has changed in Looking Sideways land since that first chat. Back then, the show was basically me interviewing famous action sports types about their lives and careers. This was pre-Type 2, and certainly pre-The Announcement, and since then Looking Sideways has evolved into something pretty different.
All of which made Jeremy an especially fitting guest with whom to mark this milestone. Why? Because few high-profile professional snowboarders, surfers or skateboarders (if any, come to think of it) connect the worlds of performance and activism like Jeremy does.
As a pro rider, he is of course one of the greatest to ever do it. Certainly, he’s one of the most influential snowboarders ever, whether that’s through his own extraordinary feats, his company Jones, or his creative work as a proponent of what he calls ‘shralpinism’.
I’ve started a Looking Sideways book store! Yep, inspired by the fellow book geekery of my Looking Sideways listeners and readers, I’m now listing my favourite books of the year on the new LS bookshop here.
Buy anything from here and you’ll be supporting independent UK book stores (ie not paying for Jeff Bezos’ next rocket), as well as helping finance Looking Sideways (I get a 10% commission) in a really simple way. Big up reader Tim LeRoy for giving me this idea.
Related: want to discuss any of my selections, or share any of your own 2025 reads? Click here.
Then there’s his hugely influential activism. For right or wrong, in many ways Jeremy’s strategic work with Protect Our Winters has come to define winter sports activism over the last decades, and he’s certainly the figure who has come to be associated with what he refers to as the outdoor state’s response to the climate crisis.
All of which makes him the perfect guest to connect the past and present of Looking Sideways for this milestone episode: especially as he’s been such a supporter of my own work in recent years.
We caught up to record this episode in early July 2025, and it’s an open, relaxed and revealing conversation about politics, risk, family life, and what snowboarding means to Jeremy now in the classic Looking Sideways mould.
Hope you enjoy this episode, and thanks to everybody for supporting Looking Sideways over the last eight years.
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