Looking Sideways
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Episode 200: Nick Hounsfield - The Journey is the Destination
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Episode 200: Nick Hounsfield - The Journey is the Destination

The Wave founder and entrepreneur on the lessons learned and the personal cost of delivering such an all-encompassing vision.
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Nick Hounsfield, photographed by Owen Tozer, Bristol, January 2023.

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Milestone alert! 200 episodes!

Yep, six years and countless HKC rants later, episode 200 is finally here. And I’ve decided to mark this landmark occasion with the usual double-header. Next week, I’m releasing a special bonus episode 200 conversation with my old pal, BBC Ski Sunday presenter and most-capped Looking Sideways alumnus Ed Leigh for paid subscribers only.


Photo: Owen

Today, for this instalment, I’ve invited surfer and Wave founder Nick Hounsfield onto the show for his second visit. Why? Because if you ask me, there’s an argument to be made that Nick Hounsfield has had more influence on British surf culture over the last decade than anybody else. Certainly, the Wave has changed the landscape of British surfing in ways we’re still getting our heads around.


And then there’s Nick’s own story. When we recorded our first episode, back in September 2019, the pool itself was still dry and the place was a building site. Excitement crackled in the air, as Nick drew close to the end of a ten-year mission to get the place built. That chat ended up being a classic ‘if you build it, they will come’ look at the struggles Nick had been through to get the thing over the line.


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Photo: Owen

Four-and-a-half-years later, the picture, naturally, looks different. As Nick put it during our conversation, “I thought that was the end of the journey. I now realise it was actually the beginning”.

And what a journey it has been, taking in Covid, the energy crisis, as well as the debilitating stroke Nick suffered in spring 2020. This narrative means, for me, that the story of the Wave is inextricably linked to Nick himself, as a founder and entrepreneur. What has he learned? What’s the personal cost been? And has it been worth it?


Photos: Owen

The resulting conversation is a truly fascinating insight into the personal tariff that comes with the territory when you try and deliver such a transformative and all-encompassing vision. It’s about what it takes to be a founder and visionary; and why hard, pragmatic decisions come with the territory.

I got a lot out of it, and I’m stoked Nick trusted me to go there. I hope you enjoy our conversation. If so - tell me in the comments, or if you’re a paid subscriber who has any feedback or questions about this week’s episode, hit me up directly in the subscriber chat thread. Looking forward to hearing what everybody thinks.


Up next! My next Open Thread with Type 2 guest Nick Hayes, in which Nick will be answering questions about our conversation and the Right to Roam campaign, goes live on Tuesday February 7th. The thread will be open to everybody, but the contest to win a Yeti cooler for best question as chosen by Nick is only open to paid subscribers.

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Looking Sideways
Looking Sideways Action Sports Podcast
Presented by Matt Barr, Looking Sideways is a podcast about the best stories in skateboarding, snowboarding, surfing, and other related endeavours.