28 Comments
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Steven Thomas's avatar

Well done Matt. Must feel great to finally be putting this out there👏🫡

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Matthew Barr's avatar

Thanks my friend!

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Angus Trinder's avatar

Awesome Matt, really well presented! Great listening to this having followed the journey via LS 🤙🏼

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Matthew Barr's avatar

Right on Angus, appreciate that

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Rick Evans's avatar

This is so good. Also love using the context from the past series. The story unfolding.

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Matthew Barr's avatar

Thanks Rick! Look forward to hearing what you think of the whole series.

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Abby Richardson's avatar

Amazing work Matt! Congrats on getting it out there. Can’t wait for episode 2!!

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Matthew Barr's avatar

Thanks Abby, and thanks for having a listen

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Calum Macintyre's avatar

So good Matt. I have been really looking forward to this and I loved the first episode. Cant wait to listen to the next ones. In my opinion the outdoor industry is in serious need of this kind of journalism and to be able to have a space to reflect together on these big themes. Thanks so much for creating that space.

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Matthew Barr's avatar

Very kind words my friend, thank you

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Yannick Schutz's avatar

Congrats on shipping such a great piece! Loved listening to the first part and the way those various views are brought in! You are well setting the context and making us waiting for the next one!

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Matthew Barr's avatar

Thanks Yannick!

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Demi Taylor's avatar

Brilliant piece of journalism Matt!

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Matthew Barr's avatar

Right on Demi x

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Tim LeRoy's avatar

Really, really good Matt. Just bummed I have to wait a week for part two.

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Caroline Nieuwenhuis's avatar

Congrats on the launch, Matt - Made a great Tuesday morning commuting companion and already looking forward to the next episode!

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Matthew Barr's avatar

Thanks you Caroline

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ESEA Outdoors UK's avatar

Loving the Mancunian pronunciation of Patagonia

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Matthew Barr's avatar

Ha yep south Manc in the area

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John Beasley's avatar

Brilliantly presented and set up as a series, and a big nod to Ben for the scoring which really set the tonality. Totally gripped and can’t wait for the next episode!

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Matthew Barr's avatar

Glad you mentioned Ben's work, it's brilliant eh?

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Rick Curran's avatar

I just listened to episode one and then also read your interview on Sam Haddad’s Substack, you said in that interview that episode 1 almost felt out of date due to the crazy amount of money thrown around by Elon Musk in the US election, I think you also said in episode 1 that $3 billion = about 1/3rd of a US election, but estimates now put the 2024 election at about $16 Billion(!).

I’m not really sure what my point is other than gulping at the huge amount of money and power being wielded by multiple billionaires in comparison to what feels like small numbers that Patagonia is able give away (I think you said $71 Million was the most recent figure?). I hope Patagonia’s example can spur on other companies to do similar things to increase the scale of impact possible.

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Matthew Barr's avatar

Thanks Rick. Yep, the points you raise are all key parts of episode 2

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Rick Curran's avatar

Thanks, episode 2 next in my queue to listen to. Sorry if my comment came across as a downer, those numbers of $billions spent are just depressingly wild.

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Matthew Barr's avatar

Ha not at all. It's all fair comment and I agree, pointing out the disparity and reality of the numbers is really important.

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Tim Frenneaux's avatar

So good to have such in depth assessment of this transition Matt, thank you.

BTW have you come across https://useo.uk/

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Matthew Barr's avatar

Thanks Tim, I haven’t but will check it out.

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Lucy Werner's avatar

I know how it feels to spend ages on a creative baby and how much support it means when people celebrate and reshare in the wild. Can we all help to give Matt some ears on this brilliant work?

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