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Insights: The Announcement Behind The Scenes - Episode 3 Commentary

A specially recorded HKC about The Announcement, exclusively for my paid Insights subscribers

Welcome to the latest of a special series of bonus videos, audio podcasts and blogs, exclusively for my paid Insights subscribers, about The Announcement, my new podcast documentary series about Yvon Chouinard’s September 2022 decision to give away Patagonia and ‘make Earth our only shareholder’.


This is the third behind-the-scenes video diary for THE ANNOUNCEMENT, which is out a little later than anticipated. That’s because I just spent ten brilliant days in Sri Lanka on a total post-Announcement break (I posted a few highlights on that Insta post above).


With the entire series out for a few weeks now, and reactions from listeners and press continuing to come in, I’ve been reflecting on the reaction to the series, and the five standout things I’ve learned during the making of the show.

These are:

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